PUBLISHED ON 13TH JULY
PUBLISHED ON 13TH JULY
4 MIN READ
4 MIN READ
Bundle Offers: How Reward Packs Drove a 4% Rise in Deposits
Before we begin, this project is more about visual design than UX or product thinking. If you're here to see the level of visual detail I can deliver, you're in the right place. For UX-focused work, please check out another case study.
Before we begin, this project is more about visual design than UX or product thinking. If you're here to see the level of visual detail I can deliver, you're in the right place. For UX-focused work, please check out another case study.
Before we begin, this project is more about visual design than UX or product thinking. If you're here to see the level of visual detail I can deliver, you're in the right place. For UX-focused work, please check out another case study.
Currently, deposit offers provide only one type of reward, which limits flexibility and results in underutilized incentives. However, the platform actually supports 3–4 different reward types but not used in packs or bundles for users.
" why not bundle them to create more value for users and improve deposit conversions? "
" why not bundle them to create more value for users and improve deposit conversions? "
We’ve already tested this with a basic “Starter Pack” in the US. Now, we plan to revamp it and scale this bundled approach across all our deposit offers.
We currently run the Starter Pack in the US for first-time users onboarding the app, and also use this page to promote our marketing IP campaigns. However, with new reward types being introduced on the platform, the existing UI is breaking and needs a revamp.
We currently run the Starter Pack in the US for first-time users onboarding the app, and also use this page to promote our marketing IP campaigns. However, with new reward types being introduced on the platform, the existing UI is breaking and needs a revamp.
Earlier we used to have 3 major platform rewards and recently we added 3 more
Earlier we used to have 3 major platform rewards and recently we added 3 more
The biggest challenge for real money gaming (RMG) platforms is getting users to make their first deposit, especially in India, where people are cautious about spending money.
1) Deposit cash
2) Bonus cash
3)Locked cash - used for poker players
1) Deposit cash
2) Bonus cash
3)Locked cash
1) Deposit cash
2) Bonus cash
3)Locked cash - used for poker players
4) Gift box
5) Game tickets
6) Sparkles
4) Gift box
5) Game tickets
6) Sparkles
4) Gift box
5) Game tickets
6) Sparkles
What my pm wanted is that we use the same template which i redesign for repeat users as well
What my pm wanted is that we use the same template which i redesign for repeat users as well
I wanted users to have a buffet of offers to choose from and bring in some excitement, instead of showing the same template for everything.
I wanted users to have a buffet of offers to choose from and bring in some excitement, instead of showing the same template for everything.
I wanted users to have a buffet of offers to choose from and bring in some excitement, instead of showing the same template for everything.
My PM wanted to save time, so he suggested using the same template. It was a practical call, but it risked making the experience feel repetitive for users.
My PM wanted to save time, so he suggested using the same template. It was a practical call, but it risked making the experience feel repetitive for users.
My PM wanted to save time, so he suggested using the same template. It was a practical call, but it risked making the experience feel repetitive for users.
I researched all the top US apps to show my product manager that offers can be fun and that we can win users by presenting them through different templates.
I researched all the top US apps to show my product manager that offers can be fun and that we can win users by presenting them through different templates.
I researched all the top US apps to show my product manager that offers can be fun and that we can win users by presenting them through different templates.
He was hesitant at first, but once he saw the templates I planned to serve users, he agreed—since we're now betting on 4–5 variations, even if one works, it’s a win-win for both of us.
He was hesitant at first, but once he saw the templates I planned to serve users, he agreed—since we're now betting on 4–5 variations, even if one works, it’s a win-win for both of us.
He was hesitant at first, but once he saw the templates I planned to serve users, he agreed—since we're now betting on 4–5 variations, even if one works, it’s a win-win for both of us.
First step is to revamp the current starter pack and design and make it’s functional to adjust 5 reward types for a user
First step is to revamp the current starter pack and design and make it’s functional to adjust 5 reward types for a user
First step is to revamp the current starter pack and design and make it’s functional to adjust 5 reward types for a user
I created 10 more themes for this specific popup so that we can use this for repeat offer surfacing with new themes and something which is more fun and exciting for users
I created 10 more themes for this specific popup so that we can use this for repeat offer surfacing with new themes and something which is more fun and exciting for users
I created 10 more themes for this specific popup so that we can use this for repeat offer surfacing with new themes and something which is more fun and exciting for users
We designed 5 different templates to give users more variety in how offers are presented. These offers will be driven by DS logic, allowing for more personalized and attractive reward configurations, making our promotions more effective overall.
We designed 5 different templates to give users more variety in how offers are presented. These offers will be driven by DS logic, allowing for more personalized and attractive reward configurations, making our promotions more effective overall.
There’s a different level of excitement when users can spin a wheel and instantly see what extra rewards they might get, especially when those rewards include extra cash.
There’s a different level of excitement when users can spin a wheel and instantly see what extra rewards they might get, especially when those rewards include extra cash.
There’s a different level of excitement when users can spin a wheel and instantly see what extra rewards they might get, especially when those rewards include extra cash.
BUY 1 GET 1 ( uptick of 9% conversions in IN ) is just a smarter way to show what we are offering with the current pack, this led to good results as well.
BUY 1 GET 1 ( uptick of 9% conversions in IN ) is just a smarter way to show what we are offering with the current pack, this led to good results as well.
Value Proposition Bundle presents users with three offer cards, each designed to give the best possible deal. This setup allows users to easily compare the value across different pack sizes and choose the one that gives them the most for their money.
Value Proposition Bundle presents users with three offer cards, each designed to give the best possible deal. This setup allows users to easily compare the value across different pack sizes and choose the one that gives them the most for their money.
Ticket Treat is designed to offer users discount tickets for specific games they play frequently. For example, if a user regularly plays Bingo, they’ll see a pack featuring Bingo tickets at a discounted price.
Ticket Treat is designed to offer users discount tickets for specific games they play frequently. For example, if a user regularly plays Bingo, they’ll see a pack featuring Bingo tickets at a discounted price.
These templates are just extra ones in case we ever want something specific with a duration callout. It's the same template from the starter pack I followed, just played around with the colors and theme.
These templates are just extra ones in case we ever want something specific with a duration callout. It's the same template from the starter pack I followed, just played around with the colors and theme.
We will be surfacing all the above popups on the wallet page, and if a user is eligible for any offer, it will show up on this page. The next step was to include this bundling capability on the add cash page.
We will be surfacing all the above popups on the wallet page, and if a user is eligible for any offer, it will show up on this page. The next step was to include this bundling capability on the add cash page.
This project went live two months ago, and while it’s still early days, the initial results are promising. In our test group, deposits increased by 4%, and one of the most popular offers among Indian users was the “Buy 1 Get 1” deal, which saw a conversion rate of over 9%.
This project went live two months ago, and while it’s still early days, the initial results are promising. In our test group, deposits increased by 4%, and one of the most popular offers among Indian users was the “Buy 1 Get 1” deal, which saw a conversion rate of over 9%.
In the US, the Starter Pack conversion rate jumped from 2% to 5.3% after the UI revamp—reinforcing a key learning for me: design isn’t just about solving a problem, it’s also about making users feel something. The right use of colors, illustrations, and layout can significantly influence how users engage and respond to an offer.
In the US, the Starter Pack conversion rate jumped from 2% to 5.3% after the UI revamp - reinforcing a key learning for me: design isn’t just about solving a problem, it’s about making users feel something. The right use of colors, illustrations, and layout can significantly influence how users engage and respond to an offer.
beneg
Check out other work
Check out other work
